Labels are text only; characters, like carrots, are not used alongside text.
Labels are verbs or adverbs that express the action the button will trigger.
Icons links should only be used when representing common paradigms.
Button Width Guidelines
Button widths will vary depending on the context. As a rule of thumb, please refer to our grid measurements for button widths. Buttons can be up to 3 columns wide.
Usage of Buttons
Buttons allow users to trigger an action, like submitting information or confirming an action. They may take form in buttons, text links, or icon links.
Button CTAs come in two sizes, Large and Small. Large CTA buttons are the primary CTA styles used across Desktop and Mobile Web. They are used when there is a main ask from the user that should be prioritized above other asks on the same page. Small CTA buttons (less commonly used) are available when there are multiple primary CTAs on the same page.
Primary Button CTA
Primary button CTAs are used for the most important action on the page. These buttons are opaque and come in two sizes, large and small.
Primary Large CTA Button Properties (default)
max-height: 57px
border-radius: 5px
color: blue-medium
font-family: Circular
font-size: 20px
font-color: white
padding-top: 16px
padding-bottom: 16px
Primary Large CTA Button Properties (on hover)
max-height: 57px
border-radius: 5px
color: blue-dark
font-family: Circular
font-size: 20px
font-color: white
padding-top: 16px
padding-bottom: 16px
Secondary button CTAs are used for subordinate actions on the page. These buttons are transparent with an outline and come in two sizes, Large and Small.
Text links are used for non-essential actions, like changes to existing content, viewing another page.
Text Link Properties
font: Circular-Book
font-size: 14px or 16px
font-color: blue-medium or slate-medium-dark
Text Link Hover State
Hover State for Text Links starting as blue-medium:
font: Circular-Book
font-size: 14px or 16px
font-color: blue-medium-dark
Hover State for Text Links starting as slate-dark:
font: Circular-Book
font-size: 14px or 16px
font-color: text-black
Icon Links
Icon links are used to communicate the ability to execute common tasks, such as filtering a list. They are most commonly paired with text links.
