Buttons communicate the action that will occur when a user taps them.
General Button Guidelines
Labels are always title case.
Labels are clear and succinct.
Labels are text only; characters, like carrots, are not used alongside text.
Labels are verbs or adverbs that express the action the button will trigger.
Icons links should only be used when representing common paradigms.
Button Width Guidelines
Button widths will vary depending on the context. As a rule of thumb, please refer to our grid measurements for button widths. Buttons can be up to 3 columns wide.
Usage of Buttons
Buttons allow users to trigger an action, like submitting information or confirming an action. They may take form in buttons, text links, or icon links.
Button CTAs come in two sizes, Large and Small. Large CTA buttons are the primary CTA styles used across Desktop and Mobile Web. They are used when there is a main ask from the user that should be prioritized above other asks on the same page. Small CTA buttons (less commonly used) are available when there are multiple primary CTAs on the same page.
Primary Button CTA
Primary button CTAs are used for the most important action on the page. These buttons are opaque and come in two sizes, large and small.
Primary Large CTA Button Properties (default)
Primary Large CTA Button Properties (on hover)
Primary Small CTA Button Properties (default)
Primary Small CTA Button Properties (on hover)
Secondary Button CTAs
Secondary button CTAs are used for subordinate actions on the page. These buttons are transparent with an outline and come in two sizes, Large and Small.
Secondary Large Button CTA Properties (default)
Secondary Large Button CTA Properties (on hover)
Secondary Small Button CTA Properties (default)
Secondary Small Button CTA Properties (on hover)
Text Links
Text links are used for non-essential actions, like changes to existing content, viewing another page.
Text Link Properties
Text Link Hover State
Icon Links
Icon links are used to communicate the ability to execute common tasks, such as filtering a list. They are most commonly paired with text links.
font: Circular-Book
font-size: 14px or 16px
font-color: blue-medium or slate-medium-dark
Hover State for Text Links starting as blue-medium:
font: Circular-Book
font-size: 14px or 16px
font-color: blue-medium-dark
Hover State for Text Links starting as slate-dark:
font: Circular-Book
font-size: 14px or 16px
font-color: text-black
