Logo - Style Guide

Style Guide

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Handy Style Guide

Brand Guidelines

Logo

The logo is an ambigram, meaning that it also reads Handy upside down. This communicates the versatility, consistency and efficiency of the service.

Logo Usage
There are no predetermined sizes for the Handy logo. Scale and proportion should be determined by the available space, aesthetics, function and visibility. There is no shorthand version of the logo.
Use the logo in Handy blue against white, white against a solid color, or white against a darkened image or video. When using the logo in white, make sure there is enough contrast in the background so that the logo remains clear and legible. Be sure to leave enough space around the logo for it to breathe.
Logo Misuse
In general, do not alter the logo itself beyond changing the fill color. The logo should always be clear and recognizable, the presentation should be neat and simple. 
Logo Add Ons
Logo add ons can be used to add marketing blurbs or to help differentiate Handy properties (Handy Pro app). The add on must be in Circular Medium.
Downloads

Illustrator
Handy_Logo.ai
461KB
Binary
Logo.ai
SVG
Blue_Logo.svg
1KB
Image
Blue_Logo.svg
White_Logo.svg
1KB
Image
White_Logo.svg
PNG
Logo_Blue.png
41KB
Image
Blue_Logo.png
Logo_White.png
36KB
Image
White_Logo.png
PDF
Blue_Logo.pdf
583KB
PDF
Blue_Logo.pdf
White_Logo.pdf
565KB
PDF
White_Logo.pdf

Brand Guidelines

Color System

Last modified 2yr ago

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